How to Improve Your Site Speed for Better SEO Rankings

Technical SEO
Written By Claire Stachniewska

Why Site Speed Matters

Google considers page speed a ranking factor, and slow-loading websites can lead to higher bounce rates and lower engagement.

How to Optimize Site Speed

  • Enable Caching: Reduce server response time by storing frequently accessed data.

  • Optimize Images: Compress images without losing quality using tools like TinyPNG.

  • Minimize HTTP Requests: Reduce unnecessary scripts, stylesheets, and plugins.

  • Use a Content Delivery Network (CDN): Deliver content faster to users worldwide.

Tools for Measuring Site Speed

  • Google PageSpeed Insights

  • GTmetrix

  • Lighthouse

Claire Stachniewska
Next

The Ultimate Guide to Technical SEO: Everything You Need to Know