The Importance of Online Reviews and How BrightSEO Helps Manage Them

Written By Claire Stachniewska

Why Online Reviews Matter for Local SEO

Reviews impact both search rankings and customer trust. Businesses with strong reviews often rank higher in Google’s Local Pack and Maps.

How BrightSEO Helps

BrightSEO’s Reputation Manager provides:

  • Automated review monitoring across multiple platforms.

  • Sentiment analysis to track customer feedback trends.

  • Custom alerts so you never miss an important review.

Best Practices for Managing Reviews

  • Encourage happy customers to leave reviews.

  • Respond to both positive and negative feedback.

  • Showcase top reviews on your website and social media.

Claire Stachniewska
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