Mobile SEO: How to Optimize Your Website for Mobile-First Indexing

What is Mobile-First Indexing?

Google primarily uses the mobile version of your website for indexing and ranking. If your site isn’t mobile-friendly, you risk losing rankings.

Best Practices for Mobile SEO

  1. Use Responsive Design: Ensure your site adapts to different screen sizes.

  2. Optimize for Touch: Make buttons and links easy to tap on mobile devices.

  3. Improve Mobile Page Speed: Use Accelerated Mobile Pages (AMP) where necessary.

  4. Test Mobile-Friendliness: Use Google’s Mobile-Friendly Test tool.

Common Mobile SEO Mistakes to Avoid

  • Blocking CSS, JavaScript, or images

  • Using intrusive pop-ups

  • Not optimizing for local search (e.g., missing Google Business Profile)

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The Role of Structured Data and Schema Markup in SEO