The Role of Structured Data and Schema Markup in SEO

Technical SEO
Written By Claire Stachniewska

What is Structured Data?

Structured data is a standardized format that helps search engines understand content better. It enhances search results by providing additional information, like star ratings, event details, or product prices.

Types of Schema Markup

  • Organization Markup: Displays company details in search results.

  • Product Schema: Shows product ratings, prices, and availability.

  • FAQ Schema: Enhances search results with collapsible questions and answers.

  • Local Business Schema: Improves visibility for local searches.

How to Implement Schema Markup

  • Use Google’s Structured Data Markup Helper.

  • Validate using the Rich Results Test.

  • Add structured data via JSON-LD format in your site’s HTML.

Claire Stachniewska
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